The project.
Product launch event to celebrate the collaboration between cultural icons Nike, Riccardo Tisci and Travis Scott in 2018. Featuring a headline performance from Travis, supported by performances from BoyChild and NSDOS to an audience consisting of streetwear’s biggest influencers, celebrities and Nike advocates.
A heavily creative-led event which featured visuals on a venue-filling, high-def LED panel screen, created jointly by Travis, Nike and visual specialists live on the night. A custom-made art installation created an impressive stage set that was built to grow and evolve during the live show.
Role.
Project Manager
Company.
Hellicar & Lewis
Event.
Nike X Riccardo Tisci X Travis Scott
Location.
Village Underground - Shoreditch
